Your drive just got a new groove. With experts recommending a maximum of 80 BPM for music to encourage calmer, safer driving, Allianz and Spotify joined forces to introduce Seat Belters. This innovative platform digs into your Spotify to build personalised playlists of low-BPM tracks, ensuring better beats for better driving.

For the Seat Belters launch film, we leaned into the classic "buddy cop" dynamic. We brought together two brilliant minds from very different worlds: beloved social media science influencer Emanuel 'Big Manny' Wallace and Stewart Copeland, the legendary drummer of The Police. Their on-screen chemistry perfectly balanced humor with the crucial message of safer driving, setting the stage for a project that blends calm with chaos in the most entertaining way.

The final product, an entertaining and highly effective explainer that truly amplified the campaign for our partners at Forsman & Bodenfors.