Guinness Storehouse
Client: Diageo | Agency: Forsman & Bodenfors
A four-day production. Four iconic destinations. One connected content system.
Working alongside Forsman & Bodenfors, we captured a comprehensive library of video and photography across Diageo's Brand Homes - from the Guinness Storehouse and Roe & Co Distillery to Smithwick's Experience and Open Gate Brewery.
Rather than producing a single campaign, we created a flexible suite of assets designed to work across websites, social channels and digital platforms. Content built to adapt, evolve and scale while giving each destination its own distinct voice.
Our approach was simple: document every experience as it naturally unfolded. The atmosphere, the architecture, the craftsmanship and the people who bring each brand home to life. From guided tastings and cocktail making to immersive visitor experiences and the energy of the breweries themselves, every asset was designed to feel authentic, cinematic and usable across multiple touchpoints.
Credits
Client: Diageo
Agency: Forsman & Bodenfors
Client Manager: Mathew Browner
Digital Performance Manager: Brian Moloney
Agency
Agency Head of Production: Ciarán Walsh
Agency Senior Client Manager: Stephanie Urban
Agency Creative DIrector: Torlogh O’Boyle
Agency ….?: Ignacio Peregrina
Video
Director: Cara Gaynor
Producer: Michael Roulstone
1st AD: Ben Spillane
Director of Photography: Francois Gray
Camera Operator: Dan Sedgwick
2nd Unit Camera Operator: Karl Laurence
Assistant Camera: John Keane
Stills
Producer: Michael Roulstone
1st AD: Ben Spillane
Lead Photographer: Harry Rhys-Thomas
2nd Unit Photographer: Kevin Goss-Ross
Photography Assistant: Gavin Kenny
Photography Assistant: Anil Marjara
Styling
Stylist: Fiona Fagan
Assistant Stylist: Maria Dublin
Hair & Make Up: Orla Cashell, Kellie Fitzgibbon and Lisa Smith
Production Assistants: Niamh Jevins + Mimi Jailani
The result?
A cohesive content library that celebrates the individuality of each Diageo Brand Home while creating a consistent visual language across the wider portfolio.