Midleton Distillery
Surprisingly Satisfying
Client: Irish Distillers Pernod Ricard | Agency: The Mix
Client: Irish Distillers / Pernod Ricard
Agency: The Mix Dublin
Brand: Midleton Distillery Collection
eCommerce Manager: Louise Tevlin
Business Analyst: Ellen Cleary
eCommerce Support & CRM Manager: Vitalija Cicibabaite
The Mix
Agency Head of Studio: Orlagh Marnane
Agency Creative Director: Greg McLoughlin
Agency Producer: Lisa Gernon
Agency Art Director: Sarah Gray
Agency Copywriter: Shane Mc Nally
Agency Photographer: Sadhbh Kenny
Agency Photography: Wiktoria Bialas
Agency Production Assist: Hannah-Jane Ormrod
Talent
Helicopter Delivery Dad: Eoin Sheridan
Watering Dad: Joao Paulo
Garden Putter Dad: Paul Byrne
Shrub: Ciaran Murray
Delivery Man: Shane McNally
Voiceover Artist: Robert James
Rental: Camerakit & Ben Condell
For Midleton Distillery Collection, Father’s Day called for something a little less sentimental and a lot more surprising.
We created three playful 15-second films built around classic dad humour, each one delivering a visual punchline through practical effects, clever camera work and meticulous in-camera execution.
Directed by Kevin Goss-Ross, the films relied on inventive rigging and VFX techniques to bring each idea to life. From custom-built remote-control golf carts and handcrafted rigs to leaf blowers, wind machines and even a full bush suit, every detail was engineered to create moments that felt effortless on screen.
The result is a trio of films that prove great craft doesn't always have to take itself too seriously.
Vibrant
Director: Kevin Goss-Ross
Producer: Michael Roulstone
Director of Photography: Stephen Reynolds
1st AD: Cara Gaynor
Camera Operator / Gaffer: Francois Gray
1st AC: Harry Rhys Thomas
Camera Assistant: John Keane
Edit & Colour: Stephen Reynolds
VFX: Kevin Goss Ross
Sound Design & Mix: Herman du Toit
RC Golf Cart Prop Build: Max Fedorov / Third Mind Design
Production Designer / Stylist: Lesiele Juliet
Set Build / Props: Stephen Loane
Set & Props Assistant: Anna Joy
Wardrobe & Set Styling: Sophie McKenna
Hair & Makeup: Julie Martin
Location: SoScout
Casting: Ipanema Casting Agency