Midleton Very Rare
Silent Distillery Chapter 6

Client: Irish Distillers Pernod Ricard | Agency: Teneo

Vibrant partnered with Teneo Ireland and Irish Distillers Limited to craft an evocative set of video assets to commemorate the release of Midleton Very Rare Silent Distillery Chapter 6. This cinematic short marks the sixth and final chapter in a 200-year old story, delivering a stunning audiovisual farewell to the legendary distillery.

"The Last Drops", a 52 second hero film supported by a series of short-form assets draws inspiration from the elemental themes of the past releases - water, fire, earth, and wood - while embracing abstraction and symbolism to express the whiskey’s extraordinary rarity.

Shot across custom miniatures, studio sets, scenic Irish landscapes, and in the iconic Midleton distillery itself, the film uses macro textures and surreal visual metaphors to explore the Silent Distillery’s storied history. Drops of the precious liquid floating away represent the rarity of the last drops reminiscent of the ‘angel’s share’, while shafts of illumination single out the final cask in a symbolic act of reverence.

Director: Kevin Goss Ross | DoP: Stephen Reynolds | Camera Operator: Francois Gray | VFX: Kevin Goss-Ross | Edit + Grade: Stephen Reynolds

Agency: Teneo | Teneo Senior Creative Producer: Naomi Moriarty | Agency Senior Copywriter + Script: Rebekah Stacey | Agency Senior Art Director: Meghan Hyland | Agency Client Service: Cat Parsons

Miniature Set Build: Odysseystudios.ie | Lead Model Maker: Mark Maher | Senior Model Maker: Paul Rossiter | 3D Model Maker: Laura Hurtardo | Model Maker: Juliette O’Brien

The graft behind the craft