Bound by Belief
Client: Sky Ireland | Agency: Core
: Bound by Belief
Vibrant partnered with Core for a second year running to bring Sky Ireland’s Bound by Belief campaign to life. Building on the success of last year’s work, the challenge was not only to capture the spirit of belief in still imagery, but to elevate it further through motion - ensuring the campaign resonated powerfully across every platform.
At its heart, the Bound by Belief campaign unifies the men’s and women’s national teams and their fans as one. To express this, we produced a suite of content that speaks to both the individual strength of the players and the collective power of the team and their nation.
Credits:
Photography + Retouch: Kevin Goss-Ross
Photography Assistant: Harry Rhys Thomas
Director: Herman Du Toit
Producer: Michael Roulstone
Camera Operators: Stephen Reynolds + Francois Gray
Camera Assistant: Mich Behan
Animation: Kevin Goss-Ross + Stephen Reynolds
Edit + Colourist: Stephen Reynolds
Hair + Make up: Jennifer Hennessy
Agency: Core
Agency Creative Director: Rob Murray
Agency Business Director: Kate O’Callaghan
Agency Senior Client Manager: Hannah Finnegan
Behind the magic,
Each player was filmed and photographed individually in a bold, cinematic setup, allowing us to craft dynamic hero assets that fuse intensity, unity, and identity.
The photography expanded across OOH sites citywide, while motion sequences brought new energy and dimension to the campaign.
The result?
A colourful and striking body of work that channels passion and grit into every frame.
Ensuring Bound by Belief lives on as a unifying experience, and inspires fans to continue the belief.
