Client: Sky Ireland | Agency: Core
This year, the ambition was to take the idea beyond stills, blending live action, photography, and motion design into a unified creative system designed to feel less like advertising and more like part of the matchday experience, with a presence across screens, stadiums, and city streets.
Vibrant developed a series of poses choreographed with precise camera moves. These were synchronised with motion graphics from the Bound by Belief identity, giving complete control over light, movement, and expression. The intent was to present the players as one team, their shared identity reinforced in every frame.
Vibrant partnered with Core for a second year running to bring Sky Ireland’s Bound by Belief platform to life, a rallying call that celebrates the power of belief in uniting players, fans, and a nation.
Credits:
Photography + Retouch: Kevin Goss-Ross
Photography Assistant: Harry Rhys Thomas
Director: Herman Du Toit
Producer: Michael Roulstone
Camera Operators: Stephen Reynolds + Francois Gray
Camera Assistant: Mich Behan
Animation: Kevin Goss-Ross + Stephen Reynolds
Edit + Colourist: Stephen Reynolds
Hair + Make up: Jennifer Hennessy
Agency: Core
Agency Creative Director: Rob Murray
Agency Business Director: Kate O’Callaghan
Agency Senior Client Manager: Hannah Finnegan
Beyond the live action, Vibrant used sequential flash to capture each light separately, a technique that allowed the team to animate light in post, blend individual portraits into team compositions, and craft imagery with cinematic energy.
The campaign launched across OOH, DOOH, BVOD and social-first edits, with hero photography on citywide sites. On matchday, the work was activated across perimeter LED boards, stadium screens, and digital displays outside the grounds.
As part of Sky Ireland’s broader ongoing platform, Bound by Belief is crafted to be more than a campaign. It provides a consistent visual presence that continues to capture the spirit of belief at the heart of Irish football.
The result?
A colourful, striking campaign which highlights an important sponsorship which supports both our national teams with clear messaging and continuity in both print and digital channels.
