Vibrant was approached by Teneo to produce a hype film for the long-awaited return of the Pittsburgh Steelers to Dublin, marking the team’s first ever official NFL regular season game in Ireland.

The ambition was to create a film that not only built excitement for the historic fixture, but also celebrated the unique, deep rooted connection of the Pittsburgh Steelers to Ireland and the intense devotion of Steelers fans across the country.

From sheep farms to tattoo parlours, the film shines a light on Irish supporters proudly displaying their passion, cementing the Steelers as Ireland’s NFL team.

Shot over three days across Wexford, Wicklow, Kildare and Dublin, the production called on real Steelers fans from across Ireland to star in the film. Our crew moved quickly, setting up and capturing cinematic moments that brought fans’ stories and rituals to life.

The result was a cinematic and colourful hype video launched hours before the historic Dublin game. Not only did it energise and excite fans from either side of the Atlantic, but it became a proud celebration of identity and belonging.