François Gray
Inventive. Dynamic. Playful
For François, every brief is an opportunity to surprise. Across commercials, branded content and documentary, he combines inventive camera craft with a playful visual approach, creating work full of energy, personality and unexpected moments.
I'm a commercial director whose work is driven by movement, visual invention and an instinct for finding fresh ways to tell a story. With a background as a Director of Photography, I bring technical confidence and a strong visual eye to every production, creating films that feel energetic, distinctive and full of character.
Whether designing ambitious camera rigs or building dynamic visual sequences, I enjoy pushing ideas beyond the expected. My work balances technical precision with spontaneity, giving every project its own personality without losing sight of the brief.
Over the past 13 years, I've directed commercials, branded content, documentaries and live productions for clients including Heineken, Midleton Distillery, An Post and SSE Airtricity.
